It all started with a conversation about what we were drinking.
We loved the concept of a ready-to-drink cocktail in a can. We hated having to settle with good-for-nothing booze and a subpar taste with masked ingredients.
We had to make a change.
A product that was simply made with only 3 ingredients.
We had a vision to craft a clean and convenient beverage that didn’t hide behind the loose guidelines for alcohol labeling, etngaging marketing, and tricky messaging – One that didn’t settle for sugar and carbohydrates to fill the can; one that didn’t need the help of artificial additives and preservatives to enhance the flavor or extend the shelf life. A product that was simply made with only three ingredients and craft our own 100% agave blanco tequila for the base.
A product we are proud to drink.
We thought our pursuit would be easy enough to execute, but we had no idea what we were up against. We spent over two years in development because we were determined to do this the right way and stay true to our vision. While we could have never predicted where this journey has taken us between all the obstacles and unexpected challenges, we remained on our path.
And as a result - we created a product that we are proud to drink.